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More and more clients are moving away from long print runs of identical material toward shorter print runs that can be customized to individuals or groups. 

MMS is setting the standard for speed, quality, and cost with a sophisticated digital print operation consisting of multiple color and black and white digital presses.  Our expertise, combined with leading edge technology, enables us to support a wide range of text and cover paper stocks and print anything from black and white reproduction to high-resolution four color.  This provides two significant benefits: Print-On-Demand capabilities and Variable Data Printing.

Our ability to “Print-On-Demand” saves you money.

In today’s marketplace, product brochures or other material can become obsolete very quickly.  Mail Marketing’s Digital Print solution allows you to print “what you want, when you need it,” and can result in substantial cost savings.  When you consider that on average 20 – 40% of printed inventories become obsolete, our print on demand service costs clients less and provides greater flexibility by providing a way to print documents in smaller batches only when needed.  This is ideal for technical manuals, sell sheets, brochures, catalogs, newsletters, and booklets that are updated or changed frequently. 

Variable Data Printing uses targeted content specific to the recipient.

Variable Data Printing (VDP) enables you to create customized targeted documents by placing customer specific text or graphics into a single template.  By pulling information from your database records, elements such as text and graphics may be changed from one printed piece to the next creating a customized piece specific to that individual. 

VDP is a powerful solution for conducting targeted marketing campaigns and tailoring specific information that appeals to individuals.  Studies have shown that VDP increases ROI by engaging customers and prospects through individualized content.

What items within the document can be variable?

Basic Personalization:  Each name and address that appears on the document is unique but the message is static and exactly the same for each individual.

Versioned:  A more complex VDP technique where multiple templates are created for different groups. 

Full VDP:  The most complex form of VDP where the text and images can be altered for each individual recipient, making each printed piece totally unique to that individual.

Mail Preparation Fullfillment Services Variable Data Marketing Services Digital Color Printing