Understanding commercial printing services will benefit your business.
If you plan to promote your products or service with printed sales collateral, you can add value to your brand and leave an impact on your customers by using commercial printing. Commercial printing produces custom, high-quality printed materials that leave an impression and builds trust with your customers.
Understanding how commercial printing services play an essential role in your printed materials is critical. Printing affects everything from size, finishes, production, timing, and budgets.
Before starting your next project, it’s important to understand what commercial printing means.
What is commercial printing?
Simply put, commercial printing is large volume printing done for businesses. Depending on your business and marketing needs, you might be looking to produce various promotional items such as brochures, catalogs, flyers, postcards, business cards, and more.
There are several types of commercial printing with various process variations, but the two most widely used are offset and digital. The size, quantity, finish, and budget of your project will inform which type you’ll use. Work with your commercial printer for the right recommendation based on your goals.
Offset Printing
Traditional offset commercial printing involves using metal printing plates with ink to create prints. This technique allows the pressmen maximum control over color, allowing for more vibrant colors, sharper pictures, and high-quality printed materials.
When compared to digital printing, offset tends to take a little longer. However, offset printing provides a cost-effective method for bulk and commercial printed collateral and is used frequently for materials that are not changed often.
Materials include:
- Magazine
- Brochures
- Stationery
- Books
Digital Printing
Technology advancements have made digital printing extremely quick compared to offset while still offering high-quality results.
Digital printing is recommended for smaller volume printing jobs, especially printing that requires customization on each page. Personalized mailers are a good example of this type of customization.
Other materials include:
- Technical manuals
- Sell sheets
- Catalogs
- Newsletters
- Booklets
Digital printing provides endless options for creating a solid impression with your marketing materials. For example, if you’re sending out direct mail pieces for an ad campaign, Variable Data Printing (VDP) lets you personalize each name and address while keeping the message the same. The text and images can also be altered for each recipient, making each printed piece unique to that individual.
Let Mail Marketing help reach your goals.
Commercial printing services play an essential role in your marketing needs. Mail Marketing’s experienced team will work with you and recommend the best quality printing services to meet your budget and timeline. Investing the time talking with us in the early stages of your project will produce valuable results in the end and head off any possible hiccups before they pop up. Contact us today to get started.